12-Month Marketing Campaign Strategy for Direct-to-Consumer Femtech Brands
Project overview
We developed a 12-month marketing campaign strategy for a direct-to-consumer FemTech brand, grounded in market research and audience personas that shaped how the brand communicates with its customers throughout the year.
Project Details
We partnered with a direct-to-consumer femtech brand to build a full year of marketing campaign strategy, starting with in-depth market research into the fertility and family-building space. This research shaped a set of detailed audience personas, giving the brand a clear picture of who they were speaking to, what those customers needed emotionally and practically, and how to reach them at different points in their journey. Additionally, we analyzed 12 months of performance data for previous branding and marketing efforts.
With that foundation in place, we mapped out a 12-month campaign strategy that gave the brand a consistent, intentional presence throughout the year rather than a series of disconnected pushes. Each phase of the strategy was built around key moments in the customer journey and the broader fertility conversation, ensuring the brand’s messaging stayed relevant and resonant month over month.
This engagement is representative of the strategy work we do for consumer product brands navigating sensitive, personal categories. Getting the research and personas right upfront meant the resulting campaign strategy could speak to real customer needs with clarity and care, rather than generic messaging.
Following this engagement, our relationship with the brand continued as we took on ongoing organic marketing and SEO content support, building on the strategic foundation established here.
