12-Month Marketing Strategy and Brand Consulting for a Fast-Growing Femtech Startup
Project overview
We helped Mosie Baby, a fast-growing femtech company behind the first FDA-cleared at-home insemination kit, develop a comprehensive 12-month marketing strategy grounded in internal and audience research, laying the foundation for a content-driven approach to reach families navigating their path to parenthood.
Project Details
Mosie Baby set out to make fertility care more accessible by bringing at-home insemination into reach for families pursuing parenthood on their own terms, whether using a partner or donor, without requiring a clinical setting for every step of the process. As the company grew, their small internal marketing team needed more than ad hoc efforts, they needed a cohesive, research-backed strategy that could support their next stage of growth.
We began with a deep-dive brand and market analysis, surveying Mosie Baby’s team members across departments to gather both internal and external perspectives on the brand, its audience, and its market position. This research was paired with broader market and audience analysis to understand competitive positioning and the needs of the families Mosie Baby serves.
This strategic groundwork became the foundation for a 12-month, month-by-month marketing plan designed to maximize brand visibility, audience engagement, and community connection. The strategy centered on content-driven education and community building, reflecting the sensitivity and trust required when speaking to families navigating fertility journeys, and aligning every touchpoint with Mosie Baby’s mission of putting fertility care on people’s own terms.
Following the completed strategy, Mosie Baby brought us on for a second phase of work: content development. We provided copywriting, digital design, and brand consulting to bring the 12-month plan to life, creating a suite of digital assets including custom graphics, educational resources, and branded templates to ensure a consistent, trustworthy voice and visual identity across every channel.
This strategic and systematic approach empowered Mosie Baby to elevate their market presence, deepen trust with their audience, and lay the groundwork for sustainable, long-term growth.
