Branding and Marketing Management That Grew New Patient Appointments 38%
Project overview
We provided comprehensive branding and marketing management for The Grand Family Dental, an independently owned, community-focused dental practice, managing everything from brand strategy and content creation to paid advertising partner relationships, helping the practice grow its patient base while reducing acquisition costs.
Services Provided
The Grand Family Dental, founded by two dentists committed to being a cornerstone of their community, partnered with us for ongoing, comprehensive branding and marketing support to sustain its growth and deepen its local presence. As the practice experienced rapid growth, its founders needed a trusted partner to oversee all branding and marketing initiatives so they could stay focused on delivering exceptional patient care.
We stepped in as an outsourced marketing team, managing brand strategy, graphic design, content creation, email nurturing, and oversight of paid advertising campaigns. Our role also included managing the practice’s relationship with its existing paid advertising partner, a service we provide when a client already has outside vendors in place, ensuring seamless collaboration and alignment between our brand and content strategy and their advertising execution. This relationship management played a direct role in improving campaign performance across the board.
Our strategy went beyond appointment scheduling and routine marketing. We developed seasonal, community-focused campaigns that resonated with local audiences, fostered trust, and strengthened brand loyalty. These campaigns, combined with consistent content creation, targeted outreach, and closer alignment with the practice’s advertising partner, drove measurable results within the first 90 days:
38% increase in new patient appointments
23% reduction in cost per acquisition (CPA)
Average increase across social channels
By overseeing and optimizing the practice’s existing marketing tools and systems, including scheduling platforms, messaging systems, billing portals, forms, and SEO, we ensured the technology worked hand-in-hand with the brand’s community engagement efforts. As a practice operating in a regulated healthcare space, maintaining both compliance and consistent local trust was essential throughout this partnership.
The result was a streamlined, growth-focused marketing approach that helped The Grand Family Dental expand its patient base, lower its advertising costs, and stay true to its vision of being an integral part of the community.
