Long-Term Marketing Strategy and Digital Performance Analysis for Cannabis Delivery Companies

We worked with a cannabis delivery company through a technical assistance program designed to support small businesses with strategic growth. Our engagement began with a long-term marketing strategy built on research into the company’s market, competitors, and target customers, giving them a roadmap for growth in a category where traditional advertising options are limited.

As part of that strategy, we developed a dedicated email marketing campaign. With cannabis brands facing significant restrictions on paid advertising across most major platforms, owned channels like email become a critical way to reach and retain customers directly, without depending on ad platforms that often won’t allow cannabis content at all.

Alongside the strategy and campaign work, we conducted a full digital performance analysis of the company’s existing marketing efforts. This gave them a clear picture of what was working, what wasn’t, and where their limited resources were best spent going forward, an especially important step for a cannabis business operating under tight compliance and advertising constraints.

This engagement reflects the kind of work we do through small business technical assistance programs, helping cannabis and other highly regulated businesses grow with the strategy and analysis they need, even when the usual marketing playbook doesn’t apply.