Strategic Planning for Learning and Development Consulting Firms
Project overview
We provided a learning and development consulting firm with a long-term marketing strategy, including market analysis and audience persona development, to help clarify their positioning within a crowded consulting landscape.
Project Details
We partnered with a consulting firm focused on the people side of organizations, helping teams navigate change, build leadership capacity, and improve how they communicate and collaborate internally. As with all of our long-term strategy engagements, this work began with market analysis and audience persona development, giving the firm a clear picture of the organizations and decision makers they needed to reach.
Learning and development consulting is a category where many firms sound similar on the surface. Our research helped the firm identify what genuinely set them apart, whether that was their approach to training and facilitation, their leadership development programming, or the way they worked with clients navigating organizational change. We used that differentiation to sharpen their messaging and better connect with the government agencies, associations, nonprofits, and businesses they serve.
The resulting strategy gave the firm a clearer path for how to talk about their work, who to target, and how to position their services against competitors offering similar training and consulting solutions.
Following this engagement, our relationship with the firm continued as we took on a full brand refresh and new website design and development, building on the strategic foundation established here.
