The Foundation Series

BUILD A SOLID BRAND + MARKETING FOUNDATION FOR YOUR BUSINESS

The DIY’s step-by-step guide provides a cohesive and detailed roadmap to define your brand identity, enhance your digital presence, and position your brand in the right place, at the right time, so that your prospects and customers take action and choose you. Stop spinning your wheels and piecemealing your brand with what you think you need. Let us guide you in developing, creating, and maintaining your brand so that you can move down the path of success faster.

If you want to DIY your brand, let us be your guide. Rely on our 15+ years of experience in creating, launching, and sustaining brands. We’ve taken our experience across multiple industries across the globe to create this all-inclusive series that will teach you everything you need to know to DIY your brand and how to position it digitally for marketing success. If you are ready to create a brand that is intentional, attracts your target audience, and amps up your digital presence…let’s do this.

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This series was designed explicitly for solopreneurs who want to DIY their brand, with the guidance of an experienced professional. The Foundation Series covers everything you’ll need to know from branding to marketing, and everything in between, with the oversight of a branding and marketing strategist. If you’re starting a new business, or refreshing an existing brand, you’re in the right place.

When you’re done with our series, you’ll have created and built a brand that demands attention with a visually appealing logo, website, and social media presence to help you generate more attention and money. You’ll also have new understanding on how to position and sustain your brand. Best of all – the training and templates that you can consistently apply to your branding and marketing strategy long-term.

WHAT'S INCLUDED:

Click on each session to view video, questionnaires, worksheets, assessments, and self-guided exercises included.

Session 1 | Course Introduction
  1. Video | Welcome, Introductions, Series Overview
  2. Questionnaire | Business Basics
  3. Assessment | Past, Present + Future
Session 2 | Intro to Branding + Marketing
  1. Video | Let's Talk Branding + Marketing
  2. Assessment | Why, Purpose, Mission, Vision, Values
  3. Assessment | Problem + Solution
  4. Worksheet Download | Competitor Analysis
  5. Assessment | Competitor Analysis Findings
  6. Quiz | Session 2
Session 3 | You, Your Brand, Your Audience
  1. Video | You. Your Brand. Your Target Audience.
  2. Worksheet Download | Target Audience
  3. Assessment | Target Audience Conclusions
  4. Assessment | Brand Questionnaire
  5. Quiz | Session 3
  6. 1-on-1 | Virtual Session with a D. Foster Marketing Brand Strategist
Session 4 | Introducing Visuals
  1. Video | Visuals for Your Brand
  2. Independent Exercise | Creating a Brand Mood Board
  3. 1-on-1 | Virtual Session with a D. Foster Marketing Brand Strategist
Session 5 | All Things Logo
  1. Video | All Things Logo
  2. Quiz | Session 5
  3. Independent Exercise | Creating a Logo
  4. 1-on-1 | Virtual Session with a D. Foster Marketing Brand Strategist
Session 6 | Taking Your Brand Digital
  1. Video | Your Brand in Digital Spaces
  2. QUIZ | Session 6
  3. Worksheet Download | Social Media Platform Demographics
  4. Assessment | Social Media Platform Selection
  5. Worksheet Download | Websites
  6. Assessment | Domain, Host, Web Builder Selection
Session 7 | Tone, Channels, Goals
  1. Video | What to Say and Where
  2. Worksheet Download | Goals
  3. Assessment | Finalized Goals
  4. Worksheet Download | Content Planning
  5. QUIZ | Session 7
Session 8 | Budget, Time, Money
  1. Video | Creating a marketing budget
  2. Worksheet Download | Marketing Budget
  3. 1-on-1 | Virtual Session with a D. Foster Marketing Brand Strategist
Session 9 | You're Done
  1. Video | Congratulations & Next Steps
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Video Topics

  • Branding and marketing definitions for the small business owner
  • You, your brand, and your target audience
  • Creating visuals for your brand
  • All things logo and how to art direct a designer
  • Taking your brand digital
  • Where, when and how your brand should show up
  • Creating a marketing budget

Worksheets + Exercises

  • Assessing the competition
  • Outlining your target audience
  • Creating a brand mood board
  • Designing your logo
  • Understanding the demographics of social media platforms
  • How to select your domain, hosting and website-building tool
  • Setting goals for your business
  • Planning your content and cadence
  • Marketing budget template

Assessments +
Questionnaires

  • Business past, present and future
  • Where to start when creating your brand
  • Building your brand on your ‘Why”
  • The problem and solution for your target audience
  • Competitor Analysis Findings
  • Selecting your social media platforms
  • Selecting your social media platforms
HOW IT WORKS
QUIZ: SEE IF THE FOUNDATION SERIES IS RIGHT FOR YOU

Watch a sneak peek.

IT'S LIKE WORKING WITH US 1-ON-1

Up to 2 Hours of 1-on-1 consulting with one of our brand strategists, plus:

9 video lessons, 7 step-by-step worksheets, 11 guided questionnaires, and 4 brand-building activities, all built from experienced branding and marketing professionals who know what it takes to build a sustainable business online. 

Sign Up Now for $179

HOW IT WORKS

1

The Foundation Series will guide you through where to start when creating and building your brand and guide you through creating a marketing budget for your business throughout the series. You’ll learn what branding really is, why it is so important to have a solid foundation, and how to identify your target audience and connect with them so that you can amplify your brand voice through visuals, copy, and content across the digital landscape.

2

Learn our step-by-step process to define your target audience, (the same one we’ve used for our clients), and easily articulate why they should choose you over the competition. We’ll teach you how to connect with your audience in the places that they show up online. You will walk away knowing exactly how to articulate (through words and visuals) who you serve and how you serve them!

3

Learn from our 15+ years of experience on how to go about creating a logo, your brand colors, designing a website, and dominating social media. You will learn best practices to attract your perfect customer and build brand authority. Step-by-step, you’ll learn how to craft a brand personality and market it so that it attracts YOUR perfect customer.

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Reviews

"Dawn gives practical advice that has tangible ROI. She is the real deal and I found myself trying to hang on to her every word as I worked through her well thought out presentation and worksheets. Her presentation is very professional and shows she practices what she preaches. Thanks so much Dawn for your dedication to your craft and clients."
P. Bedford
Owner
"As a small business owner, I was very fortunate to have worked with Dawn early in my establishment. Dawn’s understanding of my business needs was critical to my success and was exactly what I needed to stay on track toward my ultimate business goals."
R. Mittchell
Owner

FAQ's

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The Foundation Series provides education and execution instruction for the solopreneur in need of professional branding and marketing guidance, to help ensure the success of their business.

Solopreneurs and small business owners who are either just starting their business, overlooked the branding process when starting their business, or are in need of a brand refresh to help take their business to the next level.

We’ve experienced it all across multiple industries, continents, budgets, and audiences. And we’re sharing our knowledge with you. 

Our team of marketers, social media specialists, designers, and copywriters with 50+ years of collective experience. We’ve seen and have the experience to know what it takes to successfully launch and maintain a brand.

The series is self-paced. However, we encourage you to move through each session in a timely manner, as the information covered, assessments, and quizzes build session over session.

But ultimately, it is up to you.

No. We’ve worked across multiple industries, and the guidance we’re providing you with what has worked for each one.

You should always invest in yourself and your business. If you don’t, how do you expect others to?

Plus, this series is a one stop shop. You’ll save yourself time and energy, in searching and piecing all of the parts of the puzzle together yourself.

  • 9 pre-recorded videos
  • 11 assessments/questionnaires
  • 7 worksheets
  • 5 quizzes
  • 4 independent brand-building activities
  • PLUS, up to 2 hours of 1-on-1 check-ins with one of our brand strategists. 
I'M READY TO START BUILDING MY BRAND

Not sure if The Foundation Series is right for you? Take the quiz to know with 100% certainty!

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