Over the past decade, I’ve been able to identify which business ventures will be able to achieve sustainable success in reaching customers in the long term. The ability to identify and reach your ideal customers is a skill–and it’s a skill you can learn and implement quickly into your marketing strategy. For small businesses and […]
Has your brand adapted to the digital shifts in marketing and communication over the past few years, without breaking your marketing budget? In a country where agility and adaptability reign supreme, the concept of a virtual marketing agency on retainer is emerging as a transformative force for small businesses and solopreneurs. This paradigm shift from […]
In the fast-paced world of business, staying ahead of the competition requires frequent adaptation and innovation. While focusing on growth and expansion, many businesses often neglect a critical aspect of their success: their brand. Your brand is the heart and soul of your business, representing your mission, values, and the promise you make to your […]
Who are you? What is your business all about? Why should I buy from your business? Almost all entrepreneurs I meet with can easily answer these questions; however, not all of them are communicating any of this through their branding and marketing presence. Your brand is not just a logo or a catchy tagline; it […]
When working on marketing your business, it’s important to know that every small business is different. While many entrepreneurs understand the significance of marketing, they often assume that one-size-fits-all approaches will deliver the desired results. We see it so often: small businesses waste money on unnecessary marketing strategies or tactics that are just not right […]
How do you grab customers’ attention over your competitors? How do you decide how much marketing effort to put in, and where and how to do it? As a small business owner, understanding your target audience is crucial for the success of your marketing efforts.
Are you a business owner or solopreneur who struggles to follow through on your marketing plans? Have you gathered great marketing ideas and even purchased deliverables (like blog posts and email copy) but failed to put them to use for your business? Have you lost momentum over time, with the other constant demands of business […]
Outsourcing various aspects of your business holds immense value for small business owners, but it’s hard to know when it’s the right time to start doing it! I often say that most small business owners and solopreneurs are subject matter experts on what their business does, and the product or services they provide. But the […]
In the vast and dynamic world of content marketing, not all content is created equal. While visual content undoubtedly plays a significant role in engaging audiences, there’s more to content than meets the eye. As a small business owner or entrepreneur, understanding the various types of content and how to effectively engage your audience is […]
Scaling your small business is an exciting journey, but it comes with its fair share of growing pains. As an entrepreneur wearing multiple hats, you’re likely to encounter common challenges that arise during the initial years of your venture. I see the same challenges over and over when working with small business owners. Many of […]
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