In the fast-paced world of business, staying ahead of the competition requires frequent adaptation and innovation. While focusing on growth and expansion, many businesses often neglect a critical aspect of their success: their brand. Your brand is the heart and soul of your business, representing your mission, values, and the promise you make to your […]
Who are you? What is your business all about? Why should I buy from your business? Almost all entrepreneurs I meet with can easily answer these questions; however, not all of them are communicating any of this through their branding and marketing presence. Your brand is not just a logo or a catchy tagline; it […]
When working on marketing your business, it’s important to know that every small business is different. While many entrepreneurs understand the significance of marketing, they often assume that one-size-fits-all approaches will deliver the desired results. We see it so often: small businesses waste money on unnecessary marketing strategies or tactics that are just not right […]
How do you grab customers’ attention over your competitors? How do you decide how much marketing effort to put in, and where and how to do it? As a small business owner, understanding your target audience is crucial for the success of your marketing efforts.
LinkedIn is a vast network of potential for growing your business, but is it worth your time and effort? Let’s discuss some best practices for using LinkedIn for business growth, without wasting your time and energy.
Are you a business owner or solopreneur who struggles to follow through on your marketing plans? Have you gathered great marketing ideas and even purchased deliverables (like blog posts and email copy) but failed to put them to use for your business? Have you lost momentum over time, with the other constant demands of business […]
Outsourcing various aspects of your business holds immense value for small business owners, but it’s hard to know when it’s the right time to start doing it! I often say that most small business owners and solopreneurs are subject matter experts on what their business does, and the product or services they provide. But the […]
In the vast and dynamic world of content marketing, not all content is created equal. While visual content undoubtedly plays a significant role in engaging audiences, there’s more to content than meets the eye. As a small business owner or entrepreneur, understanding the various types of content and how to effectively engage your audience is […]
As a small business owner, you’ve likely relied on the expertise of freelance graphic designers, web designers, or copywriters to create the essential building blocks of your brand collateral. It’s time to consider the power of re-hiring these talented freelancers for brand consistency. Are you sticking with the same freelance designers and copywriters each time […]
Scaling your small business is an exciting journey, but it comes with its fair share of growing pains. As an entrepreneur wearing multiple hats, you’re likely to encounter common challenges that arise during the initial years of your venture. I see the same challenges over and over when working with small business owners. Many of […]